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Samsung not planning to replace Google Search with Microsoft Bing, report says

Samsung not planning to replace Google Search with Microsoft Bing
Bing is seen as a more lucrative opportunity for smartphone makers like Samsung after Microsoft integrated the technology used by OpenAI’s ChatGPT into the search engine.


Samsung Electronics will continue with Google Search as its default search engine and does not plan to replace it with Microsoft Bing, according to a report by the Wall Street Journal. The South Korean consumer tech major has suspended an internal review that contemplated replacing Google search with Microsoft Bing as a pre-installed search engine in Samsung smartphones, the media organization said citing unnamed sources.


However, the report noted that Samsung “isn’t permanently closing the door” on using Bing as its default search engine in the future. There are no official comments from Samsung, Google, and Microsoft.


Last month, a New York Times report suggested that Google could lose its search services on Samsung devices to Microsoft’s revamped version of Bing. If materialized, the move could have risked $3 billion in Google’s annual revenue.


It is noteworthy that Google’s search engine has maintained its dominance for several years, but Microsoft Bing became more interesting after the company integrated the technology used by OpenAI’s ChatGPT and unveiled a revamped version of its search engine in February. With no tough competition in sight to date, the revamped Bing is seen as a potentially lucrative opportunity for Microsoft.


Short for Chat Generative Pre-trained Transformer, ChatGPT is a popular AI text generator and has been a center of attention for many due to its human-like response. ChatGPT has taken the world by storm since its launch in November and intensified the AI race with several big players like Google and Baidu gearing up to emulate the success of OpenAI chatbot.


The level of AI competition can be estimated from the fact that Microsoft introduced its overhauled product – Bing – just a day after rival Google announced Bard, the company’s experimental conversational AI chatbot service similar to ChatGPT. Google, however, suffered reputational damage that month and lost about $100 billion in market value after Bard provided incorrect information about the James Webb Space Telescope being the first to take pictures of a planet outside the Earth’s solar system.


Google, however, is working to build an all-new search engine powered by AI technology and alongside also upgrading the existing one to avoid losing ground, a NYT report earlier highlighted. Under the project named Magi, Google is creating new features of the search engine that are being tweaked and tested.

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