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Apple’s App Store Awards 2022: BeReal wins ‘iPhone app of the year’

BeReal
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Apple has announced the winners of its annual App Store Awards 2022. Apple’s global App Store editorial team has selected 16 apps and games from free and paid categories. In the apps section, the French social media app, BeReal emerged as the winner for iPhone users. Whereas, GoodNotes 5 turned out to be the iPad app of the year. MacFamilyTree 10 became the Mac app of 2022, ViX was adjudged as the Apple TV app, and Gentler Streak emerged as the Apple Watch app for the year 2022.

Apple defines BeReal as an app that offers users an authentic look into the lives of their family and friends. Meanwhile, the MacFamilyTree 10 sparks the exploration of genealogy through stunning visual family trees and collaboration with loved ones around the world, Apple says.

“This year’s App Store Award winners reimagined our experiences with apps that delivered fresh, thoughtful, and genuine perspectives,” said Tim Cook, Apple’s CEO. “From self-taught solo creators to international teams spanning the globe, these entrepreneurs are making a meaningful impact, and represent the ways in which apps and games influence our communities and lives.”

BeReal was launched at the onset of the Covid-19 pandemic in 2020. It is a photo-sharing platform with a simple concept: to take photos (both from the front and selfie camera) once a day and within two minutes! There are no filters and no videos. With the tagline “Your Friends for Real”, BeReal is hoping to un-condition almost a decade-long filter culture and also change the way we interact with family and friends. It also tries to unhook users from seemingly endless uploads by letting them post a picture just once a time in a day. It is safe to say that the French app, which is promoting old-school photo culture, is also encouraging a more authentic way to capture and share life.

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