Spotify, the popular music streaming service, has launched its latest product, an artificial intelligence (AI)-powered DJ. The service, which is available to users in the U.S. and Canada, offers personalized suggestions based on the user’s likes and dislikes. The AI DJ not only plays music but also provides commentary about upcoming songs and artists.
Spotify is known for its personalized recommendations that match users’ preferences. The company has used machine learning to understand music and its users, and it has now jumped into the fray by launching an AI DJ that goes beyond using ChatGPT’s capabilities alone. The new product combines the expertise of human editors with OpenAI’s scaling capabilities to provide tailored recommendations for individual users.
The AI DJ is the next level of recommendation as it provides commentary about upcoming songs and artists. Spotify first relied on its human editors to provide insightful facts and context about the music, artists, and genre, and then used OpenAI to scale the editors’ expertise. The company has also used Sonantic, the dynamic AI voice platform it acquired last year, to provide realistic voices to the text.
The voice and personality of Xavier Jernigan, popularly known as “X,” who hosted Spotify’s first morning show, The Get Up, has been used to train the AI-powered DJ. The product is currently available to Spotify Premium customers in the U.S. and Canada. Spotify intends to keep iterating and improving this product based on user feedback, much like other companies that are looking to work with their AI-powered products too.
If you are a Spotify Premium customer in the U.S. or Canada, you can find the DJ card in your Music Feed on the Spotify app and let it play the music with commentary for you. If you do not like what the AI is serving, just hit the button again, and new recommendations will pop up. Spotify’s new AI DJ is expected to enhance the user’s music streaming experience, offering an even more personalized service that matches their preferences.
