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WPL 2023: BCCI reportedly prohibits crypto ads from Women’s Premier League

BCCI reportedly prohibits crypto ads from WPL
WPL is a sister tournament of the very popular Indian Premier League that started in 2008.

 

The Board of Control for Cricket in India has reportedly banned crypto-related ads in the Women’s Premier League. BCCI has issued a 68-page advisory about the dos and don’ts at the event.

 

“No franchisee shall undertake a partnership or any kind of association with an entity that is in any way connected/related to an entity that is involved/operates, directly or indirectly, in the cryptocurrency sector,” a PlanetSport report quoting the BCCI advisory said.

 

Media reports have highlighted that the Indian authorities are concerned about viewers getting exposed to financial risks via such advertisements. India’s cricket board has also banned ads promoting gambling games and tobacco.

 

“No franchisee shall undertake a partnership or any kind of association with an entity that is in any way connected/related to an entity that is involved/operates, directly or indirectly, in the betting/gambling/real money gaming/tobacco sector,” the advisory as per the report added.

 

WPL, short for Women’s Premier League, is a sister tournament of the very popular 20-over format-based Indian Premier League that started in 2008. Just like the IPL, the first WPL ever involves auctioning of cricketers, in this case female cricketers, from across the world who will be divided into teams owned by high-profile businessmen and businesswomen. WPL goes live on March 4 and is scheduled to end on March 26.

 

Indian authorities have been in staunch opposition to the trading of cryptocurrencies in the country. Even as India still awaits a comprehensive legal framework to govern the crypto space, the Reserve Bank of India commenced the country’s first digital rupee pilot project for the wholesale segment in November last year which was later expanded to the retail segment as well.

 

While cryptocurrencies use digitalized assets based on blockchain technology and operate without a financial intermediary like banks etc., digital currency is backed by the government and is a legal tender issued by the country’s central bank.

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