Bulletin writers will be able to earn from their subscriptions until the platform wounds up next year.
Meta is winding up its newsletter platform – Bulletin – by early next year, according to media reports.
According to a report by The New York Times, the American multinational tech giant has contacted writers within the program to tell them that the Bulletin platform, which was Meta’s attempt to compete with Substack, will be shut down early 2023. Bulletin was launched in June 2021 and was available to writers on an invite-only basis. Malcolm Gladwell, Tan France and Malala Yousafzai were among some prominent names whose newsletters readers could subscribe to.
According to TechCrunch, Bulletin writers will be able to earn from their subscriptions until the platform wounds up next year. The writers will further have access to all their subscribers’ email addresses so that they can let their readers know if they move newsletters to a different site.
Bulletin is very similar to Substack, which is an American online platform that lets independent writers and podcasters publish directly to their audience and get paid through subscriptions. Substack, on Tuesday, launched its Android app following beta tests, six months after it was launched for iOS users.
Meanwhile, many speculated that the newsletter platform was not doing very well after Meta previously specified that it would not take a cut of subscription revenue “until at least 2023.” Further, the move to shut Bulletin also comes as many tech giants are resorting to cost cutting measures amid looming recession fears.
Last week Meta Chief Executive Officer Mark Zuckerberg announced to freeze hiring and trim down some groups within the company. Meta is not the only company doing this. Earlier this month, Google announced to shut down Stadia, its cloud gaming service, in January, while company’s CEO Sundar Pichai in July said to slow the pace of hiring through 2023.