ByteDance has not responded to media request for comment.
ByteDance, a China-based parent firm of short video service TikTok, is in talks with music labels for its plans to expand its music-streaming service globally and compete with renowned and established leaders like Spotify, according to a report by The Wall Street Journal.
The Chinese firm eventually wants the service to be integrated within TikTok and scale it to serve as a major platform for distributing music across the globe, the report added, citing unnamed sources who said that significant hurdles remain in the negotiations.
ByteDance has not responded to media request for comment.
The move isn’t surprising given ByteDance has filed for a “TikTok Music” trademark in Australia in November 2021, while some reports in August this year suggested that the company is reportedly trying to bring in a new application for discovering, downloading, and purchasing music. The Chinese internet tech company launched a music streaming app in 2020, called Resso that is available in Brazil, Indonesia, and also in India despite a ban on its sister firm TikTok.
Spotify, on the other hand, has recently acquired Dublin-based Kinzen to aid in delivering safe content on the podcast platform. According to reports, the move came after Spotify faced severe backlash earlier this year after the podcaster at The Joe Rogan Experience was found spreading misinformation about Covid-19.
