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Tesla redesigning Model 3 under project ‘Highland’ to trim production costs: Report

Tesla redesigning Model 3 under project 'Highland' to trim production costs
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The Tesla Model 3 is the company’s cheapest EV and can be bought at just under $47,000.

 

Tesla is working to revamp its Model 3 sedan as it aims to cut production costs on the vehicle, Reuters reported. The American automaker is redesigning the five-year-old car under the codename ‘Project Highland’ in an effort to boost the appeal of its best-selling all-electric sedan.

 

“One focus of the redesign codenamed “Highland” is to reduce the number of components and complexity in the interior of the Model 3 while focusing on features that Tesla buyers value, including the display,” Reuters reported, citing unnamed people. The redesigning could also include changes to the battery-powered sedan’s exterior and powertrain performance.

 

Further, the production of the redesigned Tesla will take place in the company’s factories in Shanghai, China, and Fremont, California. While the former will begin production of the revamped Model 3 in the third quarter of 2023, it is still not clear when production would start at the Fremont plant. It is also unclear the amount of savings Tesla would achieve with this redesign.

 

The Tesla Model 3 is the company’s cheapest EV and can be bought at just under $47,000. It was also the company’s best-selling car before it was overtaken by the Model Y crossover. “With only four models in production, styling changes to any part of Tesla’s lineup carry an outsized importance compared to established automakers,” Reuters added.

 

Elsewhere, the company’s chief executive officer Elon Musk last week announced that Tesla’s “Full Self-Driving” Beta is now available for anyone in North America, and anyone who has bought this option could request it from the car screen. The Autopilot on Tesla vehicles performs automated driving functions like steering, accelerating, and automatic braking.

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