Twitter’s new updates come as several social media platforms are attempting to mimic TikTok, a Chinese short video sharing app.
Twitter is rolling out an immersive, full-screen video experience for its iOS users, joining several other social media platforms that are shifting towards TikTok-like vertical video feature.
“Twitter’s updated immersive media viewer expands videos to full screen with a single click, allowing you to easily access the full, immersive viewing experience,” the American microblogging platform said. “To activate it, simply tap/click on a video in the Twitter app.”
According to the company’s blog, once the video has been launched in full screen mode, users can scroll up to view more videos just like Instagram reels. Further, Twitterati can exit the video and go back to the original Tweet by clicking the back arrow in the top left corner. The immersive video feature will still be part of tweets. It is currently limited to people using the platform in English on iOS devices but it is expected to launch for other users soon.
Moving forward, the company has also made a new addition to its Explore tab and is calling it ‘video carousel’ that is currently available to people in select countries in English on both iOS and Android devices.
“With our new video carousel, you can now easily find more videos you like alongside Tweets and Trends that might interest you,” the company said in a blog. “Just open the Explore tab to discover some of the most popular videos being shared on Twitter.”
These new updates come as several social media platforms are attempting to mimic TikTok, a Chinese short video sharing app, and are becoming more and more video centric. Twitter, on the other hand, believes that videos are the most expressive and engaging part of online public conversations and said that its videos “receive billions of combined views every year (that’s billions with a “b”).”