More

    Apple caves to EU, opens Apple Pay to rivals after Antitrust battle

    The European Union (EU) has reached a settlement with Apple over its mobile payment system, Apple Pay. This agreement follows a long-running investigation into Apple's dominance in the mobile payments market.

    The European Union (EU) has reached a settlement with Apple over its mobile payment system, Apple Pay.¬†This agreement follows a long-running investigation into Apple’s dominance in the mobile payments market.

    The EU argued that Apple unfairly restricted access to Near Field Communication (NFC) technology, the standard for contactless payments in Europe. This restricted competitors from developing rival mobile wallets that could compete with Apple Pay on iPhones.

    To address these concerns, Apple has agreed to a number of changes. Third-party developers will now be able to access NFC functionality on iPhones, allowing them to create mobile wallets with contactless payment capabilities. Apple will also provide fair and non-discriminatory terms for developers seeking access to NFC.

    These changes are expected to benefit both consumers and developers. Consumers will have more choice and potentially innovative options for mobile payments. Developers will have a fairer chance to compete in the mobile payments market.

    The EU emphasized that Apple’s commitments go beyond what’s mandated by the upcoming Digital Markets Act (DMA).The agreement is binding on Apple for 10 years, with hefty fines for non-compliance. This settlement serves as a reminder of the EU’s commitment to fair competition in the digital market.

    Apple maintains that its mobile payment system, Apple Pay, will remain secure and convenient for users. However, the company acknowledges that developers will now have options for integrating contactless payments within their iOS apps.This agreement marks a significant shift in the European mobile payments landscape. It remains to be seen how this will impact consumer choice and innovation in the market.

    Author

    author avatar
    Shamit Shankara

    LATEST ARTICLES

    RELATED ARTICLES

    LEAVE A COMMENT

    Please enter your comment!
    Please enter your name here

    spot_img