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Apple contributes 25% of ‘Made in India’ smartphone shipments in value terms

Apple

‘Made in India’ shipments from Apple increased by 162 per cent in value and by 65 per cent in volume year over year, increasing the brand’s value share to 25 per cent in 2022 from 12 per cent in 2021, according to a recent study. The percentage of exports in “Made in India” smartphone shipments hit a record high of 30 per cent in terms of value and 20 per cent in terms of volume in 2022, as per a Counterpoint Research report;

In 2022 (January–December), 188 million made-in-India smartphones were shipped globally. This is a 3 per cent YoY reduction. The primary cause of this reduction was the easing of consumer demand brought on by macroeconomic challenges, particularly in the second half of the year.

Senior research analyst Prachir Singh in a statement said, “Apple’s EMS (electronics manufacturing services) partners Foxconn Hon Hai and Wistron were the fastest growing manufacturers among the top 10 in Q4 2022. The growth was also fuelled by increasing exports from Apple.”

Ahead of OPPO, whose manufacturing sales fell 31 per cent YoY owing to inventory concerns in the entry-level category, Samsung became the leading smartphone maker in Q4 2022.

Singh further added, “Apple’s EMS partners Foxconn Hon Hai, Wistron, and Pegatron were among the top 10 EMS players in India in 2022 in terms of volume. In terms of value, Foxconn Hon Hai and Wistron led the EMS landscape.”

In the most recent payments, the PLI incentive was also given to both of these manufacturers. With a 22 per cent share, OPPO topped OEMs in “Made in India” smartphone shipments in 2022, followed by Samsung. According to the study, as Apple and Samsung’s exports rise, the nation may eventually gain from the PLI system.

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