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Samsung reportedly weighing replacing Google Search with Microsoft Bing

Samsung reportedly weighing replacing Google Search with Microsoft Bing
Under the project named Magi, Google is reportedly creating new features for the search engine.


Google could lose its search services on Samsung devices to Microsoft’s revamped version of Bing, according to a report by the New York Times. It is noteworthy that Google’s search engine has maintained its dominance for several years, but Microsoft Bing became more interesting after the company integrated the technology used by OpenAI’s ChatGPT and unveiled a revamped version of its search engine in February.


Samsung’s move could risk $3 billion in Google’s annual revenue, according to the NYT report that added that the negotiations are ongoing and Samsung could stick with the Sundar Pichai-led company. A similar deal worth $20 billion is tied with the iPhone maker Apple, which is up for renewal this year, it added.


Meanwhile, Microsoft integrated ChatGPT’s technology into its search engine and unveiled a revamped version of Bing in February. Short for Chat Generative Pre-trained Transformer, ChatGPT is a popular AI text generator and has been a center of attention for many due to its human-like response. ChatGPT has taken the world by storm since its launch in November and intensified the AI race with several big players like Google and Baidu gearing up to emulate the success of OpenAI chatbot.


However, with no tough competition in sight to date, the revamped Bing is seen as a potentially lucrative opportunity for Microsoft. Within 48 hours of its launch, more than one million people signed up to try out Microsoft’s new Bing search. The Satya Nadella-led company said the change to its search engine would provide users with more tailored, detailed, and contextual responses to queries.


Microsoft introduced its overhauled product – Bing – just a day after rival Google announced Bard, the company’s experimental conversational artificial intelligence chatbot service similar to OpenAI’s ChatGPT. Google, however, suffered reputational damage that month and lost about $100 billion in market value after Bard provided incorrect information about the James Webb Space Telescope being the first to take pictures of a planet outside the Earth’s solar system.


The NYT report, however, highlighted that Google is working to build an all-new search engine powered by AI technology, while also upgrading the existing one, to avoid losing ground. Under the project named Magi, Google is creating new features of the search engine that are being tweaked and tested.


The company’s revamped search engine is expected to offer “a far more personalized experience than the company’s current service.” Details of the new AI-powered features on Google search would be shared soon, the company’s spokesperson Lara Levin said.


The media report noted that the plans for the new Google search engine are still in the early stages. Before a search engine can be built, the tech major will add features to its existing search engine under Project Magi which currently has more than 160 full-time people working on it.

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