Samsung’s Strategic Decision: Adopting Gemini AI

    In an effort to surpass Apple’s iPhone, Samsung Electronics is integrating artificial intelligence (AI) capabilities into its premium Galaxy smartphones. Samsung uses Google’s Gemini foundational models in the Galaxy S24 series for its AI features. 

    Live call translation, transcription from voice recordings, summarization of web articles, handwriting correction, and generative AI for photo improvement are all made possible by Google’s Gemini. 

    Google Partnership for Exclusive Generative AI

    This is a major step in providing consumers with cutting-edge functionality through the smooth integration of AI into smartphone interfaces. Furthermore, the collaboration with Google offers a chance for its advanced software to be adopted more widely, which might strengthen Google’s competitive edge over Microsoft and OpenAI in the AI space.

    The integration of AI technologies, combined with aesthetic enhancements like thinner bezels and brighter screens, is the main attraction of the newest phones. Samsung highlights the $1,299 premium S24 Ultra model, which has a titanium frame that is evocative of Apple’s iPhone 15 Pro. A 40% brighter screen, flatter corners, 42% narrower borders, and an 11% smaller front-facing camera cut-out are among the notable improvements.

    With challenges to its market dominance and a general fall in smartphone sales, Samsung needs these releases badly. For the first time since 2010, Samsung lost its position as the leading smartphone provider to Apple in the previous year.

    Choosing to Implement Gemini AI

    Samsung decided to incorporate Gemini AI technology after carefully evaluating what its rivals had to offer. Google becomes the sole supplier of generative AI for Samsung’s phones and apps in a multi-year arrangement. The collaboration has note-taking, voice recording, and other capabilities. Gemini Nano, which runs on the phone itself, and a more potent Pro version that makes use of cloud computing are the two alternatives available to users. This adaptability sets Google’s products apart from the competition and provides users with a flexible AI experience.

    Google’s “Circle to Search” Feature

    Google unveils “Circle to Search,” which allows users to search within phone screens without switching apps, concurrently with Samsung’s announcements. Android users can obtain more information by circling or annotating parts in texts, photos, or videos. Starting on January 31, the Galaxy S24 and Google’s Pixel 8 smartphones will be available worldwide with this capability.

    Samsung devices with AI capabilities enable users to contextualize communications by changing the language according to the situation, whether it’s a social network post or a professional letter. For better in-car interactions, Android Auto upgrades also offer summaries of incoming text messages and notifications.

    AI-Enhanced Communication and Android Auto

    The cooperation also includes changes to the phone’s camera systems, which include new sensors to improve the sharpness of the images. One of the 10-megapixel telephoto cameras is replaced by a 50-megapixel one with the S24 Ultra. The camera specs of the standard S24 and S24+ are the same as those of their predecessors.

    The S24 Ultra has a maximum storage capacity of 1 terabyte, the S24+ has a maximum capacity of 512 gigabytes, and the S24 has a maximum capacity of 256 gigabytes. 


    author avatar
    Swati Sengupta




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