Porsche has been previously reluctant to integrate Google software in its cars as the tech giant asked for too much data in exchange.
Porsche and Google are in talks over access to the tech giant’s apps in the carmaker’s cockpit, according to a Reuters report. The deal is currently being considered for the Porsche brand and not its parent Volkswagen Group, it added.
If the deal materializes, the owners of the luxury car brand would be able to access applications like Google Maps and Google Assistant without connecting an Android phone to the car. Both companies have not given any official confirmation on the news yet.
The German carmaker was also in talks with other tech giants including American iPhone maker Apple and Chinese tech majors Baidu, Tencent, and Alibaba on software research and development, Porsche Chief Financial Officer Lutz Meschke said in October. This came after Porsche terminated its collaboration with Volkswagen Cariad’s software R&D department.
Reports suggest that the company has been previously reluctant to integrate Google software in its cars as the tech giant asked for too much data in exchange, one of many reasons why BMW is unwilling to integrate Google tech in its cars despite the competition.
Carmakers like Polestar 2, Renault, Volvo, General Motors, Chevrolet, Cadillac, Honda, and Ford use embedded Google technology in their vehicles. This gives riders, in select countries, access to use Google apps and services like Assistant, Maps, and Play.
