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Xiaomi chief hints SU7 price as the company gears up to take orders

Reportedly, seventy-six Xiaomi stores in 29 Chinese cities have begun displaying the SU7 EV.

Xiaomi SU7

Chief executive officer of Chinese tech giant Xiaomi on Monday hinted at the pricing of the company’s first-ever electric car – Xiaomi Speed Ultra 7, or SU7. According to a Reuters report, the Xiaomi’s Lei Jun said, on his official Weibo account, that the company aims its “best looking, easiest to drive and smartest car” to be priced below 500,000 yuan (around $69,424 or Rs 57,93,508).

This is the first time Xiaomi confirmed the upper end of SU7’s price range. This also comes just days before the company plans to take orders for the EV. A launch event, where the new EV’s sticker tag is also expected to be made public, is set for March 28. The company will then unveil the official price range and also start taking orders for the car.

Meanwhile, seventy-six Xiaomi stores in 29 Chinese cities have begun displaying the car since Monday, the report noted; adding that the tech major has also uploaded its “Xiaomi Car” app to Chinese app stores. A unit of state-owned BAIC Group will produce Xiaomi’s cars in a factory in Beijing with an annual capacity of 200,000 vehicles.

To recap, the Chinese consumer tech giant Xiaomi made a grand entry into the electric vehicle market with the launch of its first car model, the Xiaomi SU7, in December last year. At the event, Xiaomi’s Jun emphasized SU7’s superior acceleration capabilities, surpassing benchmarks set by Porsche’s Taycan and Tesla’s Model S. According to a report by CNBC, the SU7 has been listed as a tax-exempt new energy vehicle by China’s Ministry of Industry and Information Technology.

The SU7 EV will come in two driving range versions, one up to 668km on a single charge and another up to 800km. A variant of the 5-seater car in Aqua Blue color was showcased at this year’s Mobile World Congress, or  MWC.  This sleek and sporty sedan boasts a lightning-fast acceleration from 0 to 100 km/h in a mere 5.3 seconds.

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