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Adobe Doubles Down on Generative AI with New Firefly Features


Adobe is expanding its artificial intelligence capabilities, unveiling several significant updates across its product lines, including Photoshop, Illustrator, and Adobe Express. The announcements were made during Adobe’s annual MAX event held at the Peacock Theater in downtown Los Angeles, California.

The software giant launched three new generative AI models as part of its Firefly AI imaging tool. The updates include Firefly Image 2, designed for rendering high-resolution images, and two additional Firefly models for generating vector images and design templates.

Adobe’s CEO Shantanu Narayen said, “We know that generative technology is not an end but an ingredient in your creative process. It’s an onramp. We’re focusing on making sure that we integrate it directly into your workflows to fuel your creativity.”

Firefly Image 2 will offer advanced capabilities, including the rendering of intricate details like skin texture and hair in photorealistic human images. Available via web-based Firefly beta, Adobe expects to roll out the feature to its Creative Cloud apps soon.

Adobe also claimed its Firefly Vector Model as the world’s first generative AI for creating vector graphics via text prompts. Aimed at revolutionizing marketing and ad graphic creation, the model appears poised to set new standards in design ideation.

Adobe Firefly’s Rapid Growth

Introduced earlier this year, Adobe’s Firefly has gained tremendous traction, with over 3 billion images generated since its launch. David Wadhwani, President of Digital Media Business at Adobe, highlighted the rapid adoption, stating that “there have been over 3 billion image generations to date, including more than a billion in the last month alone.”

Adobe is keen on ensuring legal security, introducing a ‘content credentials’ feature that allows users to trace the human or machine source of their images. Emphasizing on creating safe content for commercial use, Adobe promises to support clients who might face copyright lawsuits.

After the introduction of these AI features, Adobe has raised the prices of its products, aligning with its technological advancements. The company will continue to develop AI models trained on its extensive stock picture library in a bid to outpace competitors like OpenAI.

Adobe’s significant move into the generative AI sector indicates the company’s commitment to evolve along with the latest advancements in technology, aiming to offer designers and marketers cutting-edge tools for creative work. With these new updates, Adobe is clearly positioning itself as a leader in the integration of AI into creative workflows.

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