Apple might be getting in on the generative AI bandwagon too. After the company reported their first-quarter earnings, Apple CEO Tim Cook recently alluded towards Apple having an artificial intelligence technology soon.
This report on Thursday did not involve a lot of details but it did indicate that Apple wants to compete with Microsoft, Google, Amazon and OpenAI in their cutting-edge AI that can generate text and images.
“As we look ahead, we will continue to invest in these and other technologies that will shape the future,” Cook said during a call with analysts. “That includes artificial intelligence where we continue to spend a tremendous amount of time and effort, and we’re excited to share the details of our ongoing work in that space later this year.”
Since 2022, Generative AI has been drawing significant attention from technology companies and investors, especially after OpenAI released ChatGPT. While Apple did not announce any advanced AI model last year, the company has been investing in similar machine learning technology, chips and software that can for instance identify people or pets inside photographs.
Usually, Apple announces its new software in June during its annual developers’ conference, WWDC. last year, it announced a lot of new features such as the autocorrect feature for iPhone keyboards based on transformer-based language model, an underlying technology for GPT too. Although there were these announcements, Apple never used the phrase “artificial intelligence” in its presentation.
“Let me just say that I think there’s a huge opportunity for Apple with Gen AI and AI, without getting into more details and getting out in front of myself,” Cook said.