The CEO of Nothing, Carl Pei, has announced that the company’s latest smartphone offering, the Nothing Phone 2, will be arriving in the United States this year. The first iteration, the Nothing Phone 1, was launched in Europe and Asia due to resource limitations. However, with a more solid foundation and a bigger team in place, Pei says that the U.S. has become their top priority in terms of markets.
The focus of the Nothing Phone 1 was to bring back the ‘fun’ aspect to smartphones. Despite a somewhat uninspired approach to this goal, the company did tap into the desire for phones that were less predictable and practical than what was currently available. With the Nothing Phone 2, Pei promises a more premium experience, with software being a significant focus area for the company.
When it comes to the specifics of the Nothing Phone 2, Pei was tight-lipped in the interview with Inverse. However, he did mention that the phone will be more premium than the Nothing Phone 1 and that software will be a big focus. The software on the first phone was helpful, almost Pixel-like, but the update schedule was less than satisfactory. It is expected that this issue will be addressed in the new version.
One of the biggest criticisms of the original Nothing Phone was its chipset, which was weaker than similarly priced phones from other brands like Xiaomi and Tensor-powered Pixels. A more powerful chipset would make the Nothing Phone more competitive and improve its overall performance. With a more premium device in the works, the Nothing Phone could make its way into more mainstream hands and perhaps even challenge smaller brands like OnePlus.
Despite mixed reviews from critics, the Nothing Phone 1 was still a competently made Android phone with a strong design and few flaws. With its arrival in the U.S. market, the cult device has the potential to make an impact in the mainstream smartphone arena. While it may not be an iPhone killer, it could carve out a niche for itself and become a popular choice for those looking for a unique and fun smartphone experience.