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This upcoming new feature of Amazon’s Alexa is Terrifying netizens

Amazon Alexa

At the recently concluded Amazon’s Re:Mars conference in Las Vegas on Wednesday, it was announced that Alexa, the company’s voice assistant might soon replicate the voice of a loved one – even if they’re dead.

Amazon’s senior vice president and head scientist for Alexa, Rohit Prasad, unveiled the new enhancements to the AI device at the event and said that the new feature would “allow lasting personal interactions.”

Owing to the new developments, Alexa can mimic a person’s speech using a brief recording of their voice.

A video segment played at the event portrayed a child who asked, “Alexa, can grandma finish reading me the Wizard of Oz?”

While amazon calls the ‘development’ an initiative to build human empathy, it seems that the upcoming feature is not going down well with netizens.

From some calling it to ‘black mirror concept’ to the ones asking ‘will Alexa mimic Jeff Bezos’s voice?’, here’re some eye-catching reactions:

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