Twitter is reportedly developing a more affordable organizational verification plan tailored for small businesses, according to a recent tweet by Elon Musk. Currently, brands are required to spend $1,000 per month for verification, which grants them a golden checkmark, and an additional $50 per month for each affiliate account. This hefty cost has long been a challenge for small businesses seeking to establish a credible presence on the platform.
Musk’s tweet revealed that Twitter is working on a more cost-effective solution for small businesses, although he did not provide any details about the cost, eligibility, or launch date of the new plan. The announcement comes as a relief for smaller organizations struggling to afford the current verification fees.
Twitter is also focusing on refining its verification onboarding process to prevent fraudulent activities. This move follows the recent removal of legacy checkmarks that led to many organizations losing their verification status. The new onboarding process is expected to ensure that only genuine businesses receive verification, contributing to the success of the more affordable verification plan.
In a bid to implement advertising restrictions, Twitter has begun sending emails to various accounts, informing them that they must subscribe to either Twitter Blue or the Organizational Verification plan to continue running ads on the platform. Business accounts that spend over $1,000 per month will retain their gold checkmarks and enjoy uninterrupted advertising access.
The push for affordable verification plans is vital for small businesses that have been grappling with the high cost of verification on social media platforms like Twitter. By offering a more budget-friendly alternative, Twitter can help small businesses build brand trust and authenticity, leading to better engagement and increased followers.
Recently, Gmail also introduced Blue verified checkmarks to help users identify authentic brands in their inboxes
