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DuckDuckGo Launches Privacy Pro: A Triple Threat Against Data Brokers

With Privacy Pro, DuckDuckGo takes a proactive stance against data brokers by empowering users with tools to reclaim control over their personal data, underscoring the company's commitment to online privacy and security

DuckDuckGo

In an era where online privacy is increasingly under threat, DuckDuckGo, the privacy-focused tech company, has unveiled a new subscription service aimed at minimizing the amount of personal information available for sale on the internet. The service, called Privacy Pro, offers a trio of privacy-enhancing features: a VPN, a personal information removal tool, and an identity theft restoration service.

The launch of Privacy Pro comes at a time when concerns about online privacy are at an all-time high. With data breaches and identity theft becoming more common, many internet users are seeking ways to protect their personal information from falling into the wrong hands. DuckDuckGo’s new service aims to address these concerns by providing a comprehensive suite of privacy tools in a single, affordable package.

One of the key features of Privacy Pro is the DuckDuckGo VPN, which offers anonymous browsing without logging user activity. The VPN can be used on up to five devices simultaneously, providing secure internet access “anytime, anywhere.” This feature is particularly valuable for users who frequently connect to public Wi-Fi networks, where their data may be vulnerable to interception.

Perhaps the most innovative aspect of Privacy Pro is its Personal Information Removal tool. This feature scours data broker sites for users’ personal information, such as names and addresses, and then works to remove that data from these sites. By continuously monitoring data broker sites and requesting the removal of personal information, DuckDuckGo aims to reduce the amount of data available for sale on the internet, thereby enhancing users’ privacy.

The third component of Privacy Pro is Identity Theft Restoration. In the unfortunate event that a user’s identity is stolen, this feature provides a dedicated advisor who specializes in restoring stolen accounts, recovering expenses or monetary losses, and correcting credit reports. With identity theft on the rise, having access to expert assistance can be invaluable in minimizing the damage and restoring one’s financial health.

While DuckDuckGo’s browser remains free to use, the Privacy Pro subscription comes at a cost of approximately $10 per month, or $100 for a full year. Although this may seem like an additional expense, the peace of mind and privacy protection offered by the service could be well worth the investment for many users.

As the battle for online privacy continues, DuckDuckGo’s Privacy Pro service represents a significant step forward in empowering users to take control of their personal information. By combining a VPN, personal information removal, and identity theft restoration in a single, user-friendly package, DuckDuckGo is positioning itself as a leader in the fight against data brokers and online privacy threats.

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