In a desire to chase its rivals, Facebook seems to be returning to its basic social media experience with its Feeds tab.
Facebook, an American multinational tech conglomerate, on Thursday launched a new feature called ‘Feeds’ that will let users see posts from friends and family in chronological order.
“One of the most requested features for Facebook is to make sure people don’t miss friends’ posts. So today we’re launching a Feeds tab where you can see posts from your friends, groups, Pages and more separately in chronological order,” Mark Zuckerberg, co-founder, and chief executive officer of Meta, wrote in a Facebook post.
“The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about. But the Feeds tab will give you a way to customize and control your experience further,” he added.
In simpler terms, the social media service provider has split the news feed in two on its app. One will be called the Feeds tab which will display more recent posts from users’ connections, while the other option, or the ‘Home’ tab, will be recommendations based on the company’s algorithm on anything that might interest the user.
In terms of feeds, users can create a favorites list of their friends and pages in this tab and filter their content. There are no ‘Suggested For You’ posts in Feeds and all ads are included.
On the other hand, users will first see the Home tab, which the company refers to as the primary tab, as soon as they open Facebook. Here, they can easily access Reels and Stories and even get personalized recommendations. This personalization is done through Facebook’s machine learning ranking system, which takes into account thousands of signals to help cut through the clutter and rank content in the order the company thinks is most valuable to the user. “We’re investing in AI to best serve recommended content in this ranked experience,” Facebook said in a release.
Both the tabs will be accessible from both the iOS and Android versions of the app, and Facebook expects that this new feature will be rolled out globally over the next week. However, it would take some time for the company to release a desktop version with the new features.
In a desire to chase its rivals, Facebook seems to be returning to its basic social media experience with its Feeds tab. Some reports pointed out that its Home tab mimics the “For You” feed of TikTok, which is one of the fierce competitors of Facebook and a widely popular application, especially among the youth.