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Google Bard could be rebranded as ‘Gemini’; possible Android app, paid ‘Advanced’ tier in works

The Gemini Android app will feature seamless integration with Google services such as Gmail, Maps, and YouTube.

Google Bard

American tech major Google is reportedly planning to rebrand its AI-powered chatbot, Bard, to ‘Gemini’. Apart from the new identity, the company is also working on developing a dedicated Android application and an exclusive paid version named ‘Gemini Advanced.’

A report by 9to5Google and a leaked changelog update, dated February 7, 2024, shared by shared pp developer Dylan Roussel on social media platform X (formerly Twitter) noted Google’s intention to rename Bard and launch an Android app as well as a paid, advanced version of the AI chatbot.

‘Gemini Ultra,’ the powerhouse behind the upcoming ‘Advanced’ tier, is designed to excel at complex tasks including logical reasoning, coding, nuanced instructions, and creative collaboration. Google’s ambition with Gemini Ultra is to surpass the capabilities of current AI models, offering a premium service that will be locked behind a paywall. This move mirrors OpenAI’s approach with ChatGPT Plus, catering to users seeking advanced AI functionalities.

Moreover, the introduction of a Gemini Android app promises to enhance learning, event planning, and more by leveraging Google AI directly from smartphones. It will feature seamless integration with Google services such as Gmail, Maps, and YouTube. While Android users will benefit from a dedicated app, iOS users will access Gemini through the existing Google app.

The leaked changelog not only highlights the impending name change but also sheds light on the ambitious roadmap Google has laid out for Gemini. This includes enhanced multi-modal capabilities, improved coding support, and the ability to deeply analyze files and documents, indicating a comprehensive upgrade to Google’s AI offerings.

In summary, the transition from Bard to Gemini is not just a rebranding effort but a strategic pivot towards a more integrated and advanced AI ecosystem. With the launch date set for February 7, 2024, the tech community is eagerly awaiting the official announcement from Google.

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