The company launched Twitter Blue last year with the view of growing revenue.
American multinational microblogging platform Twitter has announced pricing for its Twitter Blue subscription in the country. Along with India, the pricing for Twitter Blue is also announced for Indonesia and Brazil.
Talking about India, the monthly Blue subscription will cost users Rs 650 for the web and Rs 900 each for Android and iOS devices. Twitter will charge Rs 6,800 for a yearly subscription.
Before this announcement, Twitter Blue was available in 12 countries including the United States, Canada, Australia, New Zealand, Japan, the United Kingdom, Saudi Arabia, France, Germany, Italy, Portugal, and Spain.
Users in the United States can purchase a yearly subscription service for $84, available only for the web. While a subscription for Android and iOS for a month will cost $11 in the States, the Elon Musk-owned company is offering a cheaper annual plan for web users at $8 a month.
With the subscription, users get a blue verified checkmark next to their name, along with the ability to edit tweets, upload videos in 1080p, and a ‘reader mode’ option, that removes distractions from the screen for an easier read. The company launched Twitter Blue last year with the view of growing revenue and the move came at a time when the company fights to retain advertisers.
It is no surprise that the social media company is reeling financially after Musk bought the platform for $44 billion last year. The microblogging site has since laid off several of its employees as a part of its cost-cutting measure.