Amazon Prime Lite subscription will also include access to unlimited content on Prime Video.
Amazon is testing cheaper, ad-supported Prime Lite membership in India for Rs 999 a year. A new subscription is currently available as a Beta version to only select Prime members in the country, according to a report by OnlyTech.
The move comes over a year after the company increased the yearly subscription of Amazon Prime from Rs. 999 to Rs. 1,499. Now, with reduced benefits and price, Prime Lite membership is expected to be launched pan India soon.
Unlike free, one-day delivery claimed by the company with Prime membership in select areas, Prime Lite subscribers will get a free two days delivery option. They will further get access to exclusive offers and deals with Prime Lite membership, and 5% cashback on shopping with an Amazon Pay ICICI credit card, the report noted.
Amazon Prime Lite subscription will also include access to unlimited content on Prime Video. However, the cheaper plan will not be ad-free, and the video playback quality will not be HD. Further, the content on the OTT platform can be streamed only on two devices – mobile and TV.
While Prime Lite members will enjoy all the major benefits like Amazon Prime, some other differences between the two include no access to no-cost EMI, Amazon Prime Music, free ebooks, and Prime Gaming.
Details about Prime Lite’s monthly or quarterly subscription plans are still unclear. But it will be cheaper than the Amazon Prime membership of Rs 179, Rs 459, and Rs 1,499 respectively for a month, a quarter, and a year in the country. Before the hike in subscription fees in December 2021, Prime membership would cost Rs 129, Rs 329, and Rs 999 respectively for a month, a quarter, and a year in India.
Last year, the OTT giant Netflix also introduced its ad-supported subscription plan for the United States, Australia, Brazil, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the United Kingdom for $ 6.99 whereas in Canada for $5.99. However, it has not yet introduced its ads tier plan in India.