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Google to unveil AirTag rival ‘Google Spot’ at I/O 2023 event: report

Google's entry into the item tracker market would place it in direct competition with Apple's AirTag and other third-party alternatives from Samsung, Tile, Chipolo, and more.

Apple AirTag

Google is developing its own item tracker, tentatively named “Google Spot,” to rival Apple’s AirTag, according to recent reports. The device is expected to be launched at the upcoming Google I/O 2023 event. In addition to the device tracker, the tech giant is also anticipated to unveil the Pixel 7A mid-range smartphone, the long-awaited Pixel tablet, and the Android 14 operating system at the event.

Google’s item tracker is believed to be a small, round Bluetooth-enabled device that can be attached to keys, wallets, and other personal items to help users locate them using their smartphones. The tracker is expected to be compatible with both Android and iOS devices. Reportedly, Samsung is also working on its own item tracker, which is likely to debut alongside the Galaxy Z Flip 5 and the Galaxy Z Fold 5 later in 2023.

Apple’s AirTags are small, round-shaped trackers that can be attached to valuable items to help users locate them using the “Find My Network.” Samsung’s SmartTag+ utilizes ultra-wideband (UWB) technology to help users find lost items. Although unconfirmed, it is expected that Google’s item tracker will leverage UWB technology, similar to Samsung’s SmartTag+.

Google’s entry into the item tracker market would place it in direct competition with Apple‘s AirTag and other third-party alternatives from Samsung, Tile, Chipolo, and more.

Item trackers have become increasingly popular for helping users keep track of frequently misplaced items, such as wallets and bags. While Apple’s AirTags have faced controversy over privacy concerns and potential misuse, they have also proven useful for locating various missing items, from pets to vehicles.

This would provide users with a highly accurate and reliable means of locating lost items using augmented reality (AR) visual overlays.

While further details about the Google Spot remain scarce, the device’s anticipated debut at the Google I/O 2023 event is sure to generate excitement among Google fans and those in the market for an item tracker. As the event approaches, more information about the device’s features and capabilities is expected to surface, providing a clearer picture of how Google’s offering will stack up against competitors like Apple’s AirTag and Samsung’s SmartTag+.

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