The “Instagram Subscriptions” feature was first launched in the United States in January 2022 and is now expanded to more countries including the U.K.
Meta-owned social media platform Instagram announced on Monday to expand the Subscriptions feature to creators in 10 more countries. While it is still unclear when the feature will be launched in India, the company says it plans to expand Instagram Subscriptions to more countries in the coming months.
Instagram is expanding the feature to eligible creators in Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain and the United Kingdom in the coming weeks. To be eligible for this feature, creators need to be at least 18 years old and their professional account must have at least 10,000 followers. Creators in these countries can offer exclusive content and benefits to their subscribers for a monthly fee.
Instagram says that the Subscription feature is a new way for creators “to deepen connections with their most engaged followers while unlocking recurring monthly income.” “After seeing the value that subscriptions can offer to creators in the US, we’re expanding access to the feature to more creators around the world,” it added.
The “Instagram Subscriptions” feature was first launched in the United States in January 2022 and allows eligible creators to monetize their content and earn recurring monthly income through support from their fans. Creators can set their monthly price, choosing from eight price points ranging from $0.99 to $99.99, depending on what they believe their content is worth, according to a TechCrunch report. To activate subscriptions, creators can add a “subscribe” button to their profile and can identify their paid subscribers from the rest of the followers through a subscriber badge next to their comments and messages.
Some of the benefits of Insta Subscriptions to the subscribers include exclusive access to the creator’s Posts, Stories, Reels, and Lives. The content creator’s exclusive stories will automatically be saved to a highlight that is only visible to subscribers. Subscribers can get special access or information from the creator via subscriber-only Broadcast channels.
As Meta, the parent company of Instagram, continues to roll out access to subscriptions globally, more creators worldwide will have the chance to benefit from this feature and strengthen their presence on the platform. Meta-owned another social media platform Facebook, China’s ByteDance-owned TikTok, and microblogging platform Twitter also provide a similar subscription feature to the creators of select countries on their platforms.