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X (Formerly Twitter) Revamps Creator Payout Program: Easier Earnings for Users

Previously, X users needed to accumulate a staggering 15 million impressions within a three-month period to qualify for ad revenue sharing.

X aka Twitter

X, previously known as Twitter, has announced significant changes to its creator payout program, aiming to make monetization more accessible and lucrative for its users. The brainchild of Elon Musk, X has taken steps to empower content creators by revising eligibility requirements and payout thresholds, thereby revolutionizing the landscape of online content monetization.

The company, in a recent announcement, revealed that it is slashing the requirements for its creator payout program, making it much easier for users to earn revenue from their content. One of the most notable changes is the reduction in the threshold for ad revenue sharing. Previously, creators needed to accumulate a staggering 15 million impressions within a three-month period to qualify for ad revenue sharing. Now, this bar has been significantly lowered to just 5 million impressions, making it more attainable for a broader range of content creators.

X screenshot

Elon Musk emphasized that this change aligns with the company’s ongoing commitment to quality and authenticity. Impressions from verified accounts will be the sole criterion considered for ad revenue sharing. According to Musk, this step is essential to prevent the misuse of automated bots and scams that artificially inflate views.

The adjustments to the payout program don’t stop at the impression threshold. X has also revised the minimum payment threshold, lowering it from $50 to just $10. This alteration ensures that creators can access their earnings more swiftly and in smaller increments, thus enhancing the overall user experience.

However, eligibility for the program still entails certain prerequisites. Content creators must be verified and have a minimum of 500 followers to qualify for payouts. Additionally, subscription to either X Premium or Verified Organizations membership, along with adherence to platform guidelines, remains a prerequisite for participating in the program.

Creators who meet the revamped criteria can set up their Ads Revenue Sharing and Creator Subscriptions independently. To receive their earnings, they will need a Stripe account for seamless payouts. Complying with the Ads Revenue Share Terms, Creator Monetization Standards, and the platform’s rules is imperative to avoid disqualification from the program. Musk has assured that X will not take any cut from user earnings for a year further cementing the company’s commitment to fostering a rewarding environment for its users.


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