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    Byju’s announce new virtual sales plan amid mis-selling concerns

    Byju’s also announced connecting customers, who request financial assistance, to banks or financial institutions.

     

    Indian ed-tech startup Byju’s announced a new virtual sales plan to address mis-selling concerns amid rising complaints over its aggressive sales strategies. The move comes after the company met with the National Commission for Protection of Child Rights in December, where it was asked to make changes to its sales strategy following complaints about its representatives duping families into buying its courses.

     

    As a part of the new sales plan announced on January 16, the Bengaluru-headquartered company will not send its sales executives to the customers’ homes to pitch their courses; instead, Byju’s will switch to remote sales entirely. In this, the sales representative will approach only interested customers, who will be identified through a centralized tech-driven audit process.

     

    In its latest four-tier process, the company will educate the potential lead about its products and refund policy. All this will happen virtually over a Zoom session, which would be recorded for future audits. The company will introduce various checkpoints to verify customers’ intent and consent to purchase its products.

     

    The company also announced connecting customers, who request financial assistance, to banks or financial institutions. Families with an income of less than Rs 25,000 per month will be qualified for Byju’s Education For All programme, which offers free of cost access to Byju’s content.

    Author

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    Monika Asthana

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