Spotify’s move comes as no surprise since live audio streaming is seeing a decline post pandemic.
The Swedish audio streaming platform Spotify is ending production of several of its live audio shows, according to a report by Bloomberg and TechCrunch. It is noteworthy that live audio streaming platforms boomed during the pandemic and are now seeing a decline in the number of users.
Shows including “Deux Me After Dark,” “Doughboys: Snack Pack,” “The Movie Buff” and “A Gay in the Life” will soon come to an end, a spokesperson from the company told TechCrunch. However, the company will continue with some of its live audio shows like “The Fantasy Footballers” and “The Ringer MMA Show.”
“In some cases, Spotify canceled programs before the creators’ contracts were completed, though the company is paying out the entirety of their agreements,” Bloomberg reported citing sources.
Live audio streaming applications saw a surge in usage during the pandemic-induced lockdown and since most of the movement restriction is lifted now, Spotify’s move comes as no surprise. Earlier this year, Meta-owned Facebook discontinued its podcast service along with its short-form audio feature Soundbites and Audio hub, TechCrunch reported. The company also integrated its Clubhouse clone Live Audio Rooms into its Facebook Live experience, the report added.
Elsewhere, Spotify has recently announced a new rewards program for premium mini users in India. The new initiative will grant subscribers access to Spotify’s premium service for as low as Rs 2 per week instead of the original Rs 25 a week.