Apple is set to conduct its “Scary Fast” event, following the unveil of the iPhone 15 series at the Wonderlust event in September. The tech behemoth confirmed the event recently, sparking a wave of anticipation regarding the launch of new MacBooks and iMacs. These devices are expected to be powered by the next-generation M3 chip, which is projected to outperform the M2 Pro and M2 Max chips launched in January 2023.
The “Scary Fast” event is slated to begin at 5 pm PT on October 30, translating to 5:30 am on October 31 for Indian viewers. The event will be streamed live across multiple platforms, including Apple’s official website, YouTube channel, Apple TV app, and the Apple Events page.
At the heart of the excitement is the alleged introduction of the M3 chips, believed to provide a significant boost in performance and efficiency. Bloomberg’s Mark Gurman hints at three variants in the M3 lineup – M3, M3 Pro, and M3 Max. These chips, fabricated using 3nm production technology, are expected to power the new MacBook Pro models. The base M3 chip may feature an eight-core CPU and a ten-core GPU, while the M3 Pro and M3 Max are likely to come with more robust configurations.
The 24-inch iMac, an upgrade from the model launched in 2021, is also anticipated to make a debut with an M3 chip under the hood. This model is expected to carry forward the sleek design, a 4.5K Retina display, and a Magic Keyboard with Touch ID. The event may also reveal the 14-inch and 16-inch MacBook Pro models, both upgraded with M3 chips. The new 14-inch MacBook Pro is likely to sport a mini-LED display, a flat-edged design, a MagSafe charging port, and an HDMI port, aligning with the upgrades launched earlier in 2023.
The 16-inch MacBook Pro variant is expected to share similar features with the 14-inch model but may offer more RAM and storage options.
Apple might also introduce new accessories during the event, such as a USB-C Magic Keyboard, a Magic Mouse with Force Touch, and possibly an iteration of AirPods Pro. However, these launches are speculative and may see a delay or cancellation.
The event comes at a time when Apple is transitioning to its in-house silicon chips, a move that started with the M1 chip. The introduction of M2 Pro and M2 Max chips earlier this year was part of this transition, and the rumored M3 chips signify a further advancement in Apple’s silicon journey.
The “Scary Fast” event holds promise for a new era of Apple computing, with the M3 chips likely driving a new range of powerful yet efficient MacBooks and iMacs. As the tech community and Apple enthusiasts worldwide tune in to the event, the Cupertino-based company stands on the cusp of unveiling technology that could redefine modern computing standards.
The live stream of the event can be caught on Apple’s official website and other streaming platforms, allowing global audiences to witness the latest innovations from Apple as they unfold.