American multinational tech giant Apple’s latest flagship iPhone 15 hit the shelves in India today September 22, causing a frenzy among eager customers. Across Apple stores in India, including prominent locations like Mumbai’s BKC and Saket in Delhi, long queues of Apple enthusiasts formed well before the stores opened their doors.
#WATCH | Maharashtra | Long queues of people seen outside Apple store at Mumbai’s BKC – India’s first Apple store.
Apple’s iPhone 15 series to go on sale in India from today. pic.twitter.com/QH5JBAIOhs
— ANI (@ANI) September 22, 2023
Apple loyalists were seen waiting for hours, braving the anticipation to get their hands on the new “made-in-India” iPhone 15 model. The excitement was palpable as customers eagerly anticipated the latest features and upgrades.
Images and videos of the bustling scenes outside Apple stores went viral on social media platforms, with fans showcasing their dedication to the brand. The sight of desi Apple fanboys queuing up outside stores became a symbol of the iPhone’s enduring popularity in India. As the day unfolded, the Apple India stores witnessed a surge in customers, with many opting for pre-orders to ensure they didn’t miss out on the highly sought-after device.
#WATCH | Apple’s iPhone 15 series to go on sale in India from today. Visuals from the country’s second Apple Store at Delhi’s Select Citywalk Mall in Saket. pic.twitter.com/1DvrZTYjsW
— ANI (@ANI) September 22, 2023
Apple unveiled the iPhone 15 series along with the newest wearables, the Apple Watch Series 9 and Watch Ultra 2, at its annual ‘Wonderlust’ event on September 12. Talking about the latest iPhone series, just like last year, the Tim Cook-led company unveiled four new models- iPhone 15, 15 Plus, and high-end iPhone 15 Pro and 15 Pro Max.
Thanks to the European Union regulation, the company has also embraced the universal USB-Type C charging port in the latest iPhone lineup. The standard variants have got some major upgrades like the inclusion of Dynamic Island, A16 Bionic Chip, and a 48MP Main camera. The high-end Pro and Pro Max models, on the other hand, have got a stylish and durable Titanium design and a blazing-fast A17 Pro chipset along with the addition of a customizable Action Button.
The base 128GB variant of the iPhone 15 and iPhone 15 Plus starts at Rs. 79,900 and Rs. 89,900 respectively. Both the standard models come in five color options: Blue, Pink, Yellow, Green, and Black. The iPhone 15 Pro is priced at Rs. 1,34,900 for a 128GB variant, while the iPhone 15 Pro Max starts with a 256GB storage option and is priced at Rs, 1,59,900. Both the high-end models come in four color options: Natural Titanium, Blue Titanium, White Titanium, and Black Titanium.
