More

    Higher-priced Twitter subscription will allow zero ads, Musk says

    Twitter has had a “massive drop” in revenue owing to pressure on advertisers from activist groups.

     

    Twitter chief Elon Musk announced over the weekend that costlier subscriptions on the microblogging platform will not carry ads. Musk informed about the same via Tweet.

     

    “Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks,” he wrote. “Also, there will be a higher priced subscription that allows zero ads.”

     

    Elon Musk tweet on Twitter Ads

     

    According to a Reuters report, sales of digital ads on the social media platform fetches the company nearly 90% of its revenue. In November, Musk Tweeted that the company has had a “massive drop” in revenue owing to pressure on advertisers from activist groups.

     

    Last year, the company launched Twitter Blue with the view of growing revenue, and the move came at a time when the company fights to retain advertisers. Last week, the company announced a new annual plan for the subscription service for the web. The company also announced plans for iOS and Android in select countries.

    Author

    author avatar
    Monika Asthana

    LATEST ARTICLES

    RELATED ARTICLES

    LEAVE A COMMENT

    Please enter your comment!
    Please enter your name here

    spot_img