The improved version of TweetDeck will have features like full composer functionality, Spaces, video docking, and polls, among others.
American microblogging platform Twitter announced today that it will soon make TweetDeck, its more comprehensive and customizable interface, exclusive to verified users. The changes will be effective in 30 days, the company said in a Tweet.
Announcing the new, improved version of TweetDeck, Twitter said users can select “Try the new TweetDeck” in the bottom left menu to access their saved searches and workflows. When they load the application for the first time, Twitter will prompt them to import their columns. The improved version of TweetDeck will have features like full composer functionality, Spaces, video docking, and polls, among others. The company added that Teams functionality in the interface is temporarily unavailable and will be restored soon.
TweetDeck is Twitter’s more comprehensive and customizable interface for managing multiple accounts, monitoring and scheduling tweets, building tweet collection, and engaging with followers. The interface allows users to create customizable columns that display different aspects of their Twitter activity, such as home timeline, mentions, direct messages, notifications, and search results.
By making the interface exclusive to Twitter Blue users, the Linda Yaccarino-led platform could get a revenue boost as the beleaguered company struggles to bring back advertisers. In addition, the latest update on TweetDeck follows Twitter’s ex-boss Elon Musk’s announcement over the weekend about putting a temporary cap on the number of Tweets users can read on the platform. The move is a measure to address data scrapping and system manipulation issues, Musk said in a Tweet on July 1. Twitter has also announced that users will have to sign in to their accounts on the platform to view Tweets.
Musk’s move faced a fierce backlash and was seen to potentially undermine Yaccarino’s efforts of bringing advertisers back to Twitter. Late last month, FT reported that Twitter’s chief slew of strategies to attract advertisers back to the social media platform includes introduction of a video ads service to pursue more celebrities and raise headcount. In March, it was reported that advertising spending on Twitter declined by 71% in December, up from a fall of 55% in November i.e. just a month after Musk’s $44 billion takeover.
With the view of growing revenue, the company launched Twitter Blue, its paid verification service, last year. Talking about India, the monthly Twitter Blue subscription cost users Rs 650 for the web and Rs 900 each for Android and iOS devices. Twitter charges Rs 6,800 for web and Rs 9,400 for Android and iOS devices per year.